Persona: Patrick Adams
Project: Online on-demand movie service.
User Group: Career focused Single '30 something'.
Description:
Patrick is a young advertising agency creative living in Sydney.
Very successful for his age, Patrick is married to his job. He travels often and his job leaves him very little time for himself. He loves watching movies and his job requires him to keep himself updated to the latest trends, as well as being inspired, he is constantly looking for references, but time is not a luxury he has.
He is tech savvy and has a profile on each of the major social networks.
Key goals:
- He wants to have access to a variety of content on demand that he can watch anywhere, at anytime. Whether it is on his laptop from his hotel room or in the airplane from his tablet.
- He wants a service with a catalogue that is easy to browse and that can give him personalised recommendations based on his taste and profile, he doesn't have time to waste browsing or watching bad movies.
